The Craft Behind the Bowl: Kuroda’s New Chapter

There are moments in a brand’s story when evolution feels not just natural, but necessary. For Ramen Kuroda, that moment has arrived.

As we step into a new era, we unveil a slogan that speaks more truthfully to who we are and what we stand for: “Refined by Time, Defined by Flavor.” It is a line shaped by years of discipline, quiet mastery, and a steadfast belief that good food — like good stories — takes time.

This shift marks more than a change in words. It is a thoughtful realignment of our identity. For years, “Get Your Chopsticks Ready” captured the playful energy of enjoying a warm bowl of ramen. But behind that warmth is a deeper, quieter world — one built on patience, repetition, craft, and an unwavering respect for tradition.

Customers have long known Ramen Kuroda for its comforting flavors. Today, we open the doors a little wider, offering a closer look at what makes those flavors possible: the long simmering hours, the meticulous preparation, the commitment that begins before sunrise and ends only when every bowl meets our standard. This new narrative doesn’t reinvent who we are — it reveals who we’ve always been.

THREE CORE VALUES

At the heart of our ramen are three virtues that shape not only our craft, but also the people who practice it every day:

PATIENCE

Crafting a bowl of ramen requires patience, as each element—from simmering the broth for hours to layering flavors—requires time and care. Each step gives way to all the flavors  to come together.

DEDICATION

Ramen is a testament to dedication, with homemade noodles at its heart—requiring kneading, resting, and cutting to achieve the perfect texture and bite. This same devotion extends to the hours spent simmering the broth and carefully assembling each bowl, where every detail reflects a commitment to mastery and tradition.

PRECISION

The art of making ramen relies on precision, from measuring ingredients for the dough to slicing toppings with accuracy and cooking noodles to the second for ideal texture. Every component—broth concentration, which is regularly monitored using a concentration meter to ensure consistent quality, seasoning balance, and presentation—must be meticulously controlled to achieve a harmonious and satisfying bowl.

Where Craft Meets Life

What we value in the kitchen reflects what many people strive for in their own lives. We all grow through defining and refining moments — challenges that shape us, victories that push us forward, quiet days that teach us to endure.

Just like ramen, life is crafted, not rushed.We, too, are refined by time and defined by the experiences we overcome and the milestones we reach.

This is the spirit behind our new identity.A celebration not only of the craft behind our bowls, but also of the stories behind the people who enjoy them.